Privacy, Terms & Conditions

1. Subscriptions & Plans

2. Payments & Cancellation

• Subscriptions are billed monthly in advance via recurring billing.
• Prices may change with reasonable prior notice.
• No refunds for partial billing periods unless required by law.
• Non-payment may result in suspension of access to paid features.
• Subscriptions renew automatically unless cancelled through the Apple App Store or Google Play subscription settings before the next billing date. Cancellation takes effect at the end of the current billing period.
• Payments and subscription management may be handled by Apple App Store or Google Play. Purchases made through those platforms are subject to their respective terms and billing policies. Purchases made through the Apple App Store are also subject to Apple’s Media Services Terms and Conditions and applicable App Store Usage Rules.
• Users may manage or cancel subscriptions through their device account settings
• To Cancel Apple
• To Cancel Google Play

3. Payment Default & Content Retention

If your account enters payment default, Yoree will securely retain your uploaded content (including photos) for up to 2 years from the date of default. After this period, content may be permanently deleted without further notice.

4. Your Responsibilities

You agree to:

• Use the Service lawfully and responsibly.
• Not hack, abuse, interfere with, or distribute malicious software.
• Keep your account credentials confidential.
• Be responsible for all content you upload, store, or share.
• Not use the service for commercial gain
• Ensure uploaded content does not breach intellectual property rights, privacy rights, or these Terms.

5. Intellectual Property

• All software, branding, trademarks, and platform elements are owned by Yoree or its licensors.
• You retain ownership of your uploaded content.
• By uploading content, you grant Yoree a limited, non-exclusive, worldwide licence to host, store, reproduce, process, adapt, modify, format, transmit, display, and distribute it solely for the purposes of operating and improving the Service.
• If you believe content uploaded to Yoree infringes your intellectual property rights, contact Data@memorifytech.com with sufficient details of the alleged infringement. Yoree may remove or restrict access to allegedly infringing material while investigating complaints.
• Nothing in this section limits Memorify Technologies Limited’s responsibility for investigating and resolving third-party intellectual property infringement claims relating to the Yoree application where required by applicable law.

6. Image Moderation & Acceptable Visual Content

At Yoree, we support freedom of expression and personal freedom. However, to maintain a safe and lawful platform, images uploaded to Yoree may be subject to automated and/or manual moderation.

Images that breach these rules may be blocked, removed, prevented from saving, or reviewed.

Prohibited Image Categories

A. Explicit Nudity

• Exposed male genitalia, including penis, scrotum, or discernible pubic hair.
• Exposed female genitalia, including vulva, vagina, or discernible pubic hair.
• Fully explicit or sexually graphic nudity.

B. Explicit Sexual Activity

• Actual or simulated sexual intercourse.
• Oral sex.
• Genital stimulation by body parts or objects.
• Ejaculation or visible sexual fluids.
• Bondage, domination/submission, sadomasochistic acts, or explicit fetish roleplay.

C. Graphic Violence

• Weapon violence causing harm, injury, or death.
• Assault, fighting, physical attacks, crowd violence, or violent disorder.
• Self-harm imagery, including cutting or visible injuries.
• Bloodshed, mutilation, open wounds, gore, or dismemberment.

D. Hate Symbols & Extremism

• Nazi symbols, flags, salutes, or related imagery.
• Ku Klux Klan symbols or clothing.
• White supremacist symbols or propaganda.
• Terrorist or extremist group symbols, flags, or insignia.

E. Users must not upload:

• defamatory content,
• impersonation,
• harassment,
• revenge porn,
• illegal surveillance material,
• child sexual abuse material,
• non-consensual intimate imagery.

Enforcement

Where prohibited content is identified, Yoree may:

• Prevent the upload or saving of the image.
• Remove existing content.
• Restrict account features.
• Suspend or terminate repeat or serious offenders.
• Report unlawful material to the relevant authorities where legally required.

Appeals

Yoree may introduce an appeals process for disputed moderation decisions. Until then, Yoree may review moderation decisions at its discretion.

7. AI-Generated Content

Certain features within Yoree may generate automated stories, captions, timelines, recommendations, or memory sequences using AI-assisted systems.

AI-generated outputs are automatically produced and may occasionally contain inaccuracies, omissions, misidentifications, or unintended results.

Users should independently review AI-generated content before relying upon or sharing it.

Yoree does not guarantee the factual accuracy, completeness, or suitability of AI-generated outputs.

8. Reasonable usage

Yoree is intended for normal personal consumer use. We operate a reasonable usage policy to help ensure fair access, platform stability, and service quality for all users.

Yoree is a consumer-based service, and the subscription only allows personal usage. Commercial monetisation of memories you have created and shared would be subject to a commercial licence, where you need to contact Support@yoreeapp.com

“Reasonable usage” means usage patterns broadly consistent with how the majority of users typically access and use the Service on a daily, weekly, and monthly basis.

Usage that is significantly excessive, abnormal, automated, commercial in nature, or materially outside standard consumer behaviour may be considered unreasonable usage. This may include unusually high volumes of uploads, processing requests, storage consumption, sharing activity, or automated interactions with the Service.

Where unreasonable usage is identified, Yoree reserves the right to:

• temporarily limit certain functionality;
• request that usage be reduced;
• require an upgrade to a more suitable plan;
• suspend or restrict access where necessary to protect platform performance, security, or other users.

We will act reasonably and proportionately when assessing usage patterns.

9. Disclaimers & Liability

• The Service is provided “as is” without warranties of any kind. Except where warranties cannot legally be excluded, any applicable warranties are provided solely by Memorify Technologies Limited. Apple has no warranty obligations relating to the application except as expressly required under the Apple App Store terms.
• Yoree does not guarantee uninterrupted, secure, or error-free operation.
• To the fullest extent permitted by law, Yoree shall not be liable for indirect, incidental, special, or consequential damages.
• “Nothing in these Terms affects statutory consumer rights.”
• cap liability to subscription fees paid in prior 12 months

Nothing excludes liability that cannot legally be excluded under the laws of England and Wales.

10. Account Termination

Yoree may suspend or terminate accounts that:

• Violate these Terms.
• Upload prohibited or unlawful content.
• Misuse the platform.
• Fail to pay subscription fees.

11. Apple App Store Additional Terms

11.1 Apple Relationship

If you download or use Yoree through Apple’s App Store, you acknowledge and agree that these Terms are concluded solely between you and Memorify Technologies Limited (“Yoree”) and not with Apple Inc. Apple is not responsible for the Yoree application or its content.

You also acknowledge that your use of the application must comply with the Apple Media Services Terms and Conditions and applicable Apple Usage Rules.

11.2 Licence

Subject to these Terms, Yoree grants you a limited, personal, revocable, non-exclusive and non-transferable licence to install and use the application on Apple-branded devices that you own or control, in accordance with Apple’s Usage Rules.

Where Apple permits, the application may also be accessed through Family Sharing or volume purchasing arrangements.

11.3 Maintenance and Support

Memorify Technologies Limited is solely responsible for providing any maintenance or support services for Yoree where required by law or expressly offered by us.

Apple has no obligation whatsoever to provide maintenance or support services relating to Yoree.

11.4 Warranty

Except where warranties cannot legally be excluded, Yoree is provided “as is” and “as available”.

If the application fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any) paid for the application in accordance with Apple’s policies.

To the fullest extent permitted by law, Apple shall have no other warranty obligation whatsoever in relation to Yoree.

Any remaining warranty claims, losses, liabilities, damages or expenses relating to the application shall be the sole responsibility of Memorify Technologies Limited.

11.5 Product Claims

Memorify Technologies Limited, and not Apple, is responsible for addressing any claims relating to:

• product liability;
• compliance with legal or regulatory requirements;
• consumer protection laws;
• privacy laws; and
• any other claims relating to your possession or use of Yoree.

Nothing in these Terms limits our liability beyond that permitted under applicable law.

11.6 Intellectual Property Claims

If any third party claims that Yoree, or your use of Yoree, infringes their intellectual property rights, Memorify Technologies Limited shall be solely responsible for investigating, defending, settling and resolving that claim.

Apple has no responsibility for intellectual property infringement claims relating to Yoree.

11.7 Export Compliance

By using Yoree, you represent and warrant that:

• you are not located in a country that is subject to a United States Government embargo or designated by the United States Government as supporting terrorism; and
• you are not listed on any United States Government list of prohibited or restricted parties.

11.8 Third Party Terms

You agree to comply with all applicable third-party agreements when using Yoree, including your mobile network operator’s terms of service, internet provider agreements and Apple’s Media Services Terms and Conditions where applicable.

11.9 Third Party Beneficiary

Apple and Apple’s subsidiaries are third-party beneficiaries of these Terms.

Upon your acceptance of these Terms, Apple shall have the right (and shall be deemed to have accepted that right) to enforce these Terms against you as a third-party beneficiary.

12. Governing Law

These Terms are governed by the laws of England and Wales. Disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

13. Data Controller

Memorify Technologies Limited is the data controller under UK GDPR Article 4(7).

ICO membership ICO:00012736801

Contact: Support@yoreeapp.com

14. Data We Collect

• Identity & Contact: name, email, username, account details.
• Technical: IP address, browser/device information, session tokens, logs.
• Usage: pages visited, actions taken, timestamps.
• User Content: photos, files, memories, uploaded material.
• Communications: support requests and feedback.
• Marketing Preferences: opt-in / opt-out records.
• Moderation Data: automated detection results, flags, review outcomes, appeals records, enforcement actions.

We do not intentionally collect special category data unless voluntarily included in user content.

15. How & Why We Use Your Data

We process personal data only where we have a valid lawful basis under applicable data protection law, including the UK GDPR and, where applicable, equivalent international privacy laws.

We use personal data for the following purposes:

A. Providing the Service (Contract)

To:

• create and manage user accounts;
• authenticate users and maintain account security;
• enable uploading, storage, organisation, sharing, and display of memories, photos, and related content;
• generate memory sequences, stories, timelines, and AI-assisted outputs;
• provide subscription features and account management;
• process payments and administer subscriptions.

B. Service Improvement & Platform Operations (Legitimate Interests)

We may process data where necessary for our legitimate interests, provided those interests are not overridden by users’ rights and freedoms. This includes:

• improving platform functionality and performance;
• developing and testing new features;
• troubleshooting, diagnostics, analytics, and debugging;
• detecting spam, fraud, abuse, and security incidents;
• enforcing these Terms;
• maintaining platform safety and integrity;
• training moderation systems and improving content classification accuracy using appropriately minimised or aggregated data where possible.

C. AI & Automated Processing

Where users choose to upload content, Yoree may use automated systems, including AI-assisted tools, to:

• analyse uploaded images and metadata;
• identify potential memories, themes, relationships, or events;
• generate captions, stories, summaries, recommendations, or timelines;
• improve memory sequencing and content organisation.

These systems are designed to assist users and improve service functionality. Users remain responsible for reviewing generated outputs.

D. Marketing & Communications (Consent / Soft Opt-In)

Where legally permitted, we may send:

• service-related notices;
• onboarding communications;
• feature updates;
• promotional or marketing messages.

Users may withdraw marketing consent at any time through account settings, unsubscribe links, or by contacting us.

E. Legal & Regulatory Compliance

We may process personal data where necessary to:

• comply with legal obligations;
• respond to lawful requests from regulators or law enforcement;
• establish, exercise, or defend legal claims;
• maintain legally required business and financial records.

We do not use uploaded personal photographs for advertising resale, data brokerage, or commercial sale to third parties.

16. Image Moderation & Automated Processing

To keep Yoree safe, lawful, and compliant, uploaded images may be analysed using automated systems designed to detect prohibited content listed in Section 6.

This may include:

• Image classification tools.
• Hash matching for known harmful content.
• Risk scoring and flagging.
• Human review where necessary.

Moderation decisions are not intended to produce legal or similarly significant effects under UK GDPR Article 22. Users may contact us to request human review of significant account actions.

17. We Do Not Sell Your Data

Memorify will never sell, rent, or license your personal data to data brokers, ad networks, or third parties for commercial gain.

17.1 When We Share Data

We do not sell users’ personal data.

We may share personal data only where reasonably necessary to operate, secure, improve, or legally protect the Service.

Data may be shared with the following categories of recipients:

A. Service Providers & Processors

We use carefully selected third-party service providers who process data on our behalf under written contractual agreements, including providers of:

• cloud hosting and infrastructure;
• content delivery and storage;
• payment processing;
• analytics and diagnostics;
• customer support systems;
• identity verification and fraud prevention;
• image moderation and safety tools;
• AI-assisted processing services.

These providers may only process personal data in accordance with our instructions and applicable data protection laws.

B. Linked or Shared Accounts

Where users intentionally use collaborative features, linked accounts, family accounts, or child-profile functionality, certain content and account information may be visible to authorised linked users in accordance with the settings selected by the account holder.

C. Legal & Regulatory Disclosure

We may disclose information where we reasonably believe disclosure is necessary to:

• comply with applicable law or legal process;
• respond to lawful requests by regulators, courts, or law enforcement agencies;
• investigate fraud, abuse, security incidents, or unlawful activity;
• protect the rights, safety, or property of users, Yoree, or third parties.

D. Corporate Transactions

If Yoree or Memorify Technologies Limited is involved in a merger, acquisition, financing, restructuring, asset sale, or insolvency process, personal data may be transferred as part of that transaction, subject to applicable confidentiality and legal safeguards.

E. With User Consent

We may share data with third parties where users have explicitly requested or consented to such sharing.

We require third-party processors handling personal data to implement appropriate technical and organisational security measures.

18. International Transfers

Yoree may process or store personal data in the United Kingdom, the European Economic Area (EEA), the United States, and other jurisdictions where our service providers or infrastructure providers operate.

Where personal data is transferred outside the UK or EEA to countries not formally recognised as providing an adequate level of data protection, we implement appropriate safeguards, including:

• UK International Data Transfer Agreements (IDTAs);
• UK-approved International Data Transfer Addenda;
• Standard Contractual Clauses approved by the UK Government or European Commission;
• supplementary technical and organisational safeguards where appropriate.

We assess international data transfers on an ongoing basis and take reasonable steps to ensure that transferred data receives protections that are substantially equivalent to those required under UK data protection law.

By using the Service, users acknowledge that their data may be processed in jurisdictions with different data protection laws than their country of residence.

Where required by applicable law, additional regional privacy rights and disclosures may apply to users located outside the UK, including certain US state privacy laws.

19. Data Retention

• Account data: deleted within 30 days of verified deletion request.
• Technical & usage data: up to 24 months.
• Support correspondence: up to 3 years.
• Financial/legal records: 7 years.
• Moderation logs and enforcement records: up to 6 years where necessary for legal defence, safety, fraud prevention, or repeat-abuse detection.
• Marketing consent records: retained for compliance purposes.

20. Your Rights Under UK GDPR

You have rights to:

• Access
• Rectification
• Erasure
• Restriction
• Portability
• Object
• Human review of certain automated decisions, where applicable

Contact: Support@yoreeapp.com

21. Marketing

• We only send marketing where consent exists or PECR soft opt-in applies.
• No pre-ticked boxes.
• Unsubscribe anytime via link, settings, or email.
• We do not sell or share your email with any 3rd party services.

22. App Cookies

• Strictly Necessary cookies for login/session.
• Analytics & preference cookies only with consent.

23. Security

We use appropriate technical and organisational security measures, including:

• Encryption in transit and at rest.
• Role-based access controls.
• Least-privilege access.
• Security testing.
• Breach reporting where legally required.

24. Children

The Service is not directed at under-13s. We do not knowingly collect data from children without appropriate consent where required.

Child profiles may only be created and managed by a parent, guardian, or authorised adult with legal authority to provide data relating to the child.

25. Complaints

Contact us first: Support@yoreeapp.com

You may also complain to the UK ICO: https://www.ico.org.uk

26. Changes to This Document

Material changes will be notified by email and/or in-app notice at least 30 days before taking effect. Continued use of the Service constitutes acceptance of updated terms.

27. Legal Framework

• UK GDPR, Data Protection Act 2018
• Privacy and Electronic Communications Regulations 2003 (PECR)
• Applicable consumer protection laws in the UK
• ICO Registration Number 00012360649

Memorify Technologies Limited
Company No. 16142226
Support@yoreeapp.com