Our founder Charlotte Ridley’s story

I lost my father in 2021 when I was pregnant with my first child, which was devastating.

When we lose a loved one, we desperately try to hold on to all the memories we have of them and we seek comfort in every fragment of their lives, not just by sharing stories with those closest to them, but through their digital memories, photos, messages. And that’s exactly what I needed. I also wanted my new daughter to be able to ‘meet’ my dad and get to know him, but I was shocked at just how difficult it was to revisit his life.

All his photos, videos, messages were there but they were scattered across devices, platforms and accounts with no intelligent way of bringing them together into something meaningful.

There was no continuity, no structure and no personal context or story. It seemed like we were all documenting our lives, but we were so disconnected from the memories.

Clearly, this wasn’t a problem that was unique to me, it had to be a global one. How had our memories become nothing more than digital content, when they are our identity, connection and legacy?

And so Yoree was born.